MAGIC: THE GATHERING’ ‘IKORIA: LAIR OF THE BEHEMOTHS’ WILL FEATURE BOX TOPPERS

Included To Add Value To Factory-Sealed Booster Boxes

Sweet looking box!

Wizards of the Coast revealed that it will include Box Toppers, cards inserted inside a factory-sealed box of Magic: The Gathering cards, for the Ikoria: Lair of Behemoths set which is scheduled to come out April 24 (see “Details Revealed For ‘Magic: The Gathering’ ‘Ikoria: Lair of Behemoths’ Product Line”).
As retailers coordinate with their distributors to order Ikoria: Lair of Behemoths, WotC “sweetened the pot” a little bit by adding Box Toppers back into the mix. The last round of the Box Toppers were included in the Ultimate Masters set back in 2018 which were a resounding success as far as the selling product (see “1,764 Booster Boxes Sold Over Holiday Weekend”). WotC also revealed that the Ikoria box toppers will be a little different than the Ultimate Masters ones, but also stated that they would “appeal to collectors, and any player that’s into fancy and shiny.”

The Box Toppers will come sealed inside a factory box of boosters in addition to the Buy-a-Box promos. These two bonus cards are intended to make entire sealed booster boxes more desirable for consumers to purchase, and also add extra value for retailers as they crack open product to sell loose boosters or set up drafts.

Source: https://icv2.com/articles/news/view/45254/magic-the-gathering-ikoria-lair-behemoths-will-feature-box-toppers

WIZARDS OF THE COAST CELEBRATES INTERNATIONAL WOMEN’S DAY 2020 WITH ANOTHER ‘MAGIC: THE GATHERING’ ‘SECRET LAIR’ DROP

$25 of Each Direct Sale Set Benefits Girl Guides and Girl Scouts

Wizards of the Coast revealed Secret Lair: International Women’s Day, with $25 of each sale going to Girl Guides and Girl Scouts, for release on March 8.
The latest Secret Lair drop is an International Women’s Day set that benefits charity, similar to how WotC released the My Little Pony set last year (see “‘My Little Pony’ ‘Magic: The Gathering’ Card Set Will Be Sold To Raise Money For Extra Life Charity”). The set includes five legendary creature cards featuring women from Magic: The Gathering: a Foil Borderless Alt-Art Captain Sisay, a Foil Borderless Alt-Art Meren of Clan Nel Toth, a Foil Borderless Alt-Art Narset, Enlightened Master, a Foil Borderless Alt-Art Oona, Queen of the Fae, and a Foil Borderless Alt-Art Saskia the Unyielding. In addition, the borderless art for the cards are all provided by illustrators including Mila Pesic, Livia Prima, Cynthia Sheppard, Anna Steinbauer, and Magali Villeneuve.

These particular cards are often used as commanders because they have very powerful abilities, and will likely be valuable on the secondary market as Commander players tend to upgrade the aesthetic qualities of the cards in their decks. Secret Lair: International Women’s Day is priced at $49.99, and will only be available for 24 hours.

WotC’s last drop, Secret Lair Drop Series: Theros Stargazing, was released on February 14 (see “Wizards of the Coast Drops Five More ‘Magic: The Gathering’ ‘Secret Lair’ Sets Featuring ‘Theros’ Gods”)

Source: https://icv2.com/articles/news/view/45256/wizards-coast-celebrates-international-womens-day-2020-with-another-magic-the-gathering-secret-lair-drop